But the entry of Coca-cola in India was not easy it has faced various political and legal factors which will be discussed later in the essay. For example during the sports season the demand for soft drinks increases.
Apart from these mentioned acts the company has also to adhere with the environmental acts like waste disposal, pollution checks etc. Culture, politics, economic situation and even laws Environment analysis coca cola some factors that affect businesses directly and indirectly. With these policies there has been reduction in industry licensing, foreign capital liberalization which leads to constant improvement of Indian economy.
With the brand name coca-cola, the company features many brand like Diet Coke, Fanta, Sprite, Minute Maid which counts to 14 billion dollar revenue. The threat company is facing is the nutritional value of Coca-Cola drinks.
Under these factors comes the demographics, corporate social responsibility and environmental forces. From 20th century the Indian market and consumers are changing and liking the foreign products.
The government has also imposed excise free zones so that companies can start manufacturing instead of outsourcing. The population rise leads to more employment and people have more money to spend. The reason why Coca-Cola is available in different packages or bottles or cans is the technological advancements which bring availability of different vending machines all over the world.
These issues potentially impact their business and revenue. Marketing decisions are strongly affected by the development in the political environment. In beverage industry technology plays an important role in production of the concentrated syrup, packaging of the bottles, filling of the bottles, and distribution of the products.
The basic components of Coca Cola drink are the cola leaves extracts, carbonated water, caffeine and syrup of sugar cane. Rivalry among existing firms: The company has opened water recycling plant where it is recycling the waste water.
The various legal factors are the laws related to employmentconsumerhealth and safety and discriminations. The various economical factors like inflation rate, employment and unemployment rate, wage rate, standard of living helps the company in taking decisions related to future investments.
It is possible to get a younger demographic into Coke products by using online games and shows with new internet technology. Such economic crises impact the customers. With this strategy the company gained a brand image among the nation and people started assuming it as iconic image.This Coca Cola SWOT analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the world’s second largest beverage manufacturer.
External Environment analysis of Coca-cola Coca-Cola was invented by Doctor John Pemberton who was a Pharmacist. The basic components of Coca Cola drink are the cola leaves extracts, carbonated water, caffeine and syrup of sugar cane.
The Coca-Cola Company is committed to protecting the environment. Find out how our Corporate Responsibility program is making strides in many areas. The Coca-Cola Company is committed to protecting the environment. Find out how our Corporate Responsibility program is making strides in many areas.
Environmental Factors Analysis for Coca Cola.
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due to the massive changes in the international marketing environment (Armstrong, ). Many domestic and global environmental factors are involved that have an impact. External Environment analysis of Coca-cola Coca-Cola was invented by Doctor John Pemberton who was a Pharmacist.
The basic components of Coca Cola drink are the cola leaves extracts, carbonated water, caffeine and syrup of sugar cane/5(14K).Download